Kim Kardashian's Sin City Gold Fragrance Launch

Kim Kardashian's Sin City Gold Fragrance Launch

Celebrating the launch of her latest venture, Kim Kardashian hit Las Vegas to show off her new fragrance, Gold, at the Macy's Fashion Show last night (May 6).

The always-glam and gorgeous 30-year-old took to the promotional event in a strapless white, gold and black belted dress with black pumps as she happily held up her new scent for all to see.

The "Keeping Up with the Kardashians" star explained the name of her perfume offering, telling, "Gold is a luxury that stands the test of time, a universal symbol of sophistication and glamour. Like a stunning piece of precious jewelry, Gold lends everyday style a surge of seductive sparkle and timeless beauty."

Following the successful Sin City evening, Kim happily tweeted, "So many sweet & thoughtful people came out to support my new Kim Kardashian Gold fragrance! I love u heading back to LA!"

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